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The courtside mobile application helps users book sports venues on an hourly basis and pay for their bookings online. Teams can search for players, invite them to play in case they fall short in numbers. Likewise, a user can also search for a team based on his skillset and sport preferences.
Sports venues on the other hand can manage these bookings and grow their business through an online venue management software.
Courtside user app in its first phase was designed, developed and launched only for android. The customer appreciated the ease of use, smooth flow, intuitiveness of the app. The average score on the Play store was 4.8 with over a 1000 installs in a month. However, our team continuously monitored user behaviour using google analytics and made sure that all the shortcomings or loopholes were solved.
For business partners an android app with limited functionality & a web-app was designed and developed to enable ground/court owners to make their inventory available online.
Total Clients - 11
City - Bangalore & Pune
Courtside Logo The logo of Courtside is an amalgation of different sport courts, representing very closely our vision - ?Let the world be a playground?
Identifying the problem We went out and spoke with people in different locations around Bangalore. Our aim was to understand various aspects like why people discontinue playing sport after college, or why they never started at all, or why some play regularly and why it has become infrequent for the rest recently, or what inspires people to pick up a new game- is it a quest to keep themselves fit?
We targeted both males & females in the age group of 22-35 years for our study. Highlighted below are a few responses from them, which were encountered more frequently during our discussion about sports and fitness.
I don't mind paying & playing if the facilities are good and well maintained I don't have enough people to play with I am not a serious sportsperson, but once in a while I play cricket I have joined facebook groups to find new people to play with. Its challenging and keeps me interested I don't know places to play Lost interest in sports after college My motivation to workout is to look good and be healthy I play Badminton, Football and at hit gym almost everyday!
Based on our conversation with our target group, we formulated a survey to understand the challenges posed by these problems. Below is the summary of our findings in the survey -
Total respones - 145 Major age group - 22 to 30 Male : Female :: 71% : 29%
|Never work out or play sport||Work out or play sport atleast once a month|
|Play almost daily||Once/twice a week||Once in 2-3 weeks||<1 in a month|
|Not enough people|
|Quality of ground|
|Cost of ground|
Understanding until now
Availability of people and places to play at a suitable time was the major problem highlighted in the survey. It can be linked to the limited visibility of courts available in the city. Discovery of the courts and connecting people who are willing to play was the missing link. Solving this problem alone can encourage people to come out and play more often.
To have a better understanding of our target group, we became mediators to help people solve this problem. Our target group is a smart phone user and is familiar with social networking platforms. So studying their behavior and comfort level when they interact with new players (total strangers) over social media platform would help us in formulating an ideal solution for them.
Based on the persona and user research, following were the key features that were considered for our minimum viable product:
Design principles and content prioritisation created visibility into our decision-making process and galvanised the team to share common vision for the final product. Also priortising content helped us in understanding what user actually wants to see first, what are the factors that help them in making decision faster.
As discussed earlier during our research, we understood users journey while booking a ground. Based on that we created the browse structure of our app.Wireframes
In wireframes it started becoming more and more clear how the final product will look like, fitting all the necessary features and detailing out every page. Our product should look sporty to suit our market and match our branding. As mentioned earlier, we already had an idea about content prioritization that helped us in structuring out every page.